Community Is the Common Thread in New BRS Collection

When the first Blue Ribbon Sports retail door opened in 1967, it became a welcomed home for the Los Angeles running community.

That team bond shared between runners is captured in this summer’s BRS collection.

Evolving the debut capsule from 2019, the collection includes more apparel pieces and a special BRS colorway of the Nike React Infinity Run Flyknit.

A retro-styled California sunset graphic appears on select pieces, as does “Coast to Coast” mirrored subscript and a tri-blocked colour palette on the sweats, shorts and performance jackets, evoking the door’s earliest days.

Jeff Johnson, Founder of Blue Ribbon Sports, said: “When it started, the running community was so strange and quite small.”

“Running has become a much more mainstream activity. But it’s still individual. It all contributes to some aspect of your humanity.

“It is important to allow a grassroots feeling to permeate everything you do. It allows us to make real connections,”