Apple Celebrates Pride with New Pride Edition Watch Strap

Apple has released a limited-edition pride sports brand to coincide with the annual Pride event which runs across June. 

The new Pride Edition Sport Band is joined for the first time by the new Apple Watch Nike Pride Edition Sport Band. 

Both are available from, the Apple Store app, and Apple stores, and pair beautifully with new matching Pride Watch faces that are coming soon as a part of watchOS 6.2.5.

Proceeds from the strap will see Apple and Nike continue to support LGBTQ organisations doing vital advocacy and community-building worldwide, including GLSEN, PFLAG, The Trevor Project, Gender Spectrum, The National Centre for Transgender Equality, and ILGA World.