Carhartt, America’s premium workwear brand since 1889, and Guinness, the world’s most iconic beer, have forged an ongoing relationship based on shared core values and an innovative spirit.
Most recently, the two brands are coming together to celebrate St. Patrick’s Day, while also paying tribute to the hard working men and women that are the foundation of both companies.
From Detroit to Dublin, Carhartt and Guinness forged new paths and are true pioneers in their respective industries.
To commemorate the partnership, the brands are now offering Guinness x Carhartt gear (on sale February 11th), just in time for the Irish celebration.
It includes beanies, hats, shirts, hoodies and aprons for both men and women and is a true blend of Carhartt quality and the spirit of Guinness. Gear from the collaboration can be found on Carhartt.com and in Carhartt retail stores across the country starting Tuesday.
“When both brands have a rich history rooted in hard work and a true passion for their craft, any product collaboration would have to share the same characteristics,” said Janet Ries, Vice President of Marketing at Carhartt.
“So the Guinness x Carhartt gear works just as hard on St. Patrick’s Day – and every day – as the rugged people wearing it.”
In addition, the partnership kicked off with an Outwork St. Patrick’s Day Giveaway national sweepstakes which runs from January 14 – March 1, 2020.
One lucky grand prize winner will receive a once-in-a-lifetime trip to Dublin, Ireland to experience the legendary history of Guinness brewing.
The trip includes airfare, hotel accommodations, spending money, a St. James’s Gate Brewery Experience tour and Guinness x Carhartt gear.
Other prizes include a trip to Detroit for a unique Carhartt experience, Guinness x Carhartt co-branded gear, and Carhartt gift ecards worth $25, $50, and $100. Visit www.Carhartt.com/Guinness to enter today.
Last year, the iconic brands came together to raise money for longtime friends and partners at Team Rubicon, a non-profit organization that serves communities by mobilising veterans to continue their service, leveraging their skills and experience to help people prepare, respond, and recover from disasters and humanitarian crises.
Approximately $50,000 was raised through sales of the Guinness x Carhartt Labor Day Lager and the auction of a custom bar built by renowned designer and engineer Jimmy Diresta.