CASETiFY is releasing the world’s first fully customisable, compostable phone case, jump starting the brand’s new initiative, CASETiFY CONSCiOUS.
Inspired by the mission to ‘protect your tech and protect our planet’, the global casemaker is also unveiling an official program to shape the brand’s trajectory, and lead the industry into a more conscious, sustainable future.
As a premium sustainable accessory, the cases are crafted in high-tensile materials to protect against 4-ft drops, sourced from bamboo-based substances to remain free of virgin plastics.
Engineered with CASETiFY’s new trademark material, ecotify (a proprietary blend of biopolymers, starch, and bamboo), customers can rest assured knowing that every accessory in the collection is 100 percent compostable and biodegradable, to mix seamlessly back into the earth after use, with no toxins left behind.
As an eco-friendly alternative, all accessories from the collection will be enclosed in 100 percent recyclable, plant-based packaging.
“Providing our CASETiFY Community with high quality accessories will always be a priority for our brand,” said CASETiFY CEO and Co-founder Wes Ng.
“Though as we look to protect our customers’ devices, we also have a responsibility to ensure our practices protect the planet.
“CASETiFY CONSCiOUS is a long-awaited, thoughtfully planned initiative for our company, and we’re excited to share with our customers the future of sustainable tech accessories.”
CASETiFY is kicking off the initiative by introducing the company’s next phase, Mission to Zero.
From the supply chain to the offices, CASETiFY will rely on more energy efficient practices, work towards reducing virgin plastics from product lines, and take steps to eliminate all plastic waste from product packaging.