Casio Unveils Collaboration With World-Renowned Jazz Label

Casio has unveiled a limited-edition men’s watch made in collaboration with the legendary Jazz label, Blue Note Records.

Created to honor Blue Note’s 80th anniversary, the latest model is an updated take on G-SHOCK’s popular G-STEEL line of men’s high-end timepieces and arrives in a sleek black colorway with blue accents on the dial, and buckle, as well as an IP case back, button and band keeper.

The watch comes with custom limited-edition packaging.

Boasting the classic G-STEEL look, the GSTB100BNR-1A combines refined style with durability and practicality. The unique timepiece nods to both iconic brands by featuring bright blue accents and engravings of the G-SHOCK and Blue Note logos.

“Blue Note and G-SHOCK have a history of refinement and shifting culture,” said Don Was, President of Blue Note Records.

“We felt G-SHOCK was the right partner to help us celebrate our 80th anniversary while we usher in a new era at the label. It’s about bringing our audiences together and giving them something they can love, whether they’re a Jazz aficionado or a hip-hop lover.”

A video was created to celebrate the launch of the new G-SHOCK x Blue Note Records timepiece, starring Blue Note artists Charles Lloyd, Kendrick Scott, and lophiile.

Additionally, you can stream the playlist Daddy Kev’s Blue Note X G-SHOCK Mix that was inspired by the collaboration.

The GSTB100BNR-1A not only provides an upscale look, but it also comes equipped with several of G-SHOCK’s most sought-after features including solar-powered charging capabilities, a super LED light and Neo-Brite luminous hands for maximum visibility.

Additionally, the GSTB100BNR-1A boasts Bluetooth low energy technology to pair with smart phones via the G-SHOCK Connected App.

The new model also comes equipped with G-SHOCK technology such as:

  • 200M water resistance
  • Shock resistance
  • World Time/dual time display
  • 1/100th Sec. Stopwatch
  • Countdown Timer
  • Daily alarm

The limited-edition GSTB100BNR-1A will retail for $420 and will be available for purchase starting this March at select jewelers, fashion boutiques, the G-SHOCK Soho Store and gshock.com.

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