Facebook has announced it is introducing a new way to shop across each of its platforms.
Facebook Shops will be available on both Facebook and Instagram with businesses being able to answer questions directly through WhatsApp also.
In a statement, Facebook said: “Facebook has always been about connecting you to what you love. That means friends and family, but also products, brands and businesses.
“For years, people have used our apps to buy and sell things from the early days of posting a photo of a bicycle with the caption “for sale,” to selling your coffee table on Marketplace and now shopping styles from your favorite brands and influencers on Instagram.
“It was the people who use our apps who envisioned social commerce. We’re helping them make it a reality.
Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple.
“Businesses can choose the products they want to feature from their catalog and then customise the look and feel of their shop with a cover image and accent colors that showcase their brand.
“This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them. “