New Balance has launched the next part of its We Got Now campaign which started at the beginning of the year.
The newest phase features 2020 African Player of the Year, 2019 European Cup winner and most recently 2019/20 League Title winner Sadio Mané.
The video is inspired by Mané’s incredible journey to get to where he is and his unparalleled drive to be best football player in the world.
The video proclaims ‘People say he is quiet. This is the loudest footballer in the world. He grew up without boots, now they are golden,’ representing Mane’s incredible rise from the small village of Bambali, Senegal to being recognised as one of the best players in global football.
Mané has been considered quiet and humble, but as a Golden Boot winner in the 2018/19 season and a Ballon d’Or nominee it’s clear he cannot be underestimated and is hungry to inspire the next generation of footballers around the world.
Chris Davis, Chief Marketing Officer & Senior Vice President of Merchandising at New Balance, said: “Congratulations to Sadio and the entire LFC family and fan base around the world on this historic title! Sadio’s rise to the top of his game has been meteoric and he perfectly represents We Got Now.”
“New Balance champions a global generation fearlessly tearing up the rules and redefining how to change the game.”
New Balance announced the signing of Sadio Mané in 2018, with him debuting New Balance boots in the European Cup Final against Real Madrid.
Sealing the announcement with a goal on his debut of the boots, Sadio has represented New Balance’s drive to carve a new path in football, becoming an unexpected and fearless brand in the sport.
Since signing with New Balance, Sadio’s journey has continued to unfold at an unequaled pace, which New Balance has championed.
In 2020 Mané released his own documentary ‘Made In Senegal’ that tells his story in depth for the first time.