Nike Opens House of Innovation in Paris

Nike will open its third House of Innovation, at the historic 79 Avenue des Champs-Élysées in Paris, continuing its endeavor to harness the power of digital to best serve consumers. 

Over four floors and some 2,400 square meters (nearly 26,000 square feet), Nike Paris, House of Innovation 002 gives unparalleled access to Nike’s best innovations, athlete storytelling and experiences. 

Like its predecessors in New York and Shanghai, the flagship — situated amongst some of the world’s most iconic landmarks — offers an immersive and digitally-powered end-to-end consumer journey.

Offering one of the largest assortments of Nike footwear in Europe, modular store layouts that are consistently updated and exclusive Member opportunities, Nike Paris is the Swoosh’s latest proof point in its ongoing commitment to transform the future of retail, while serving as a vibrant center of sport.

Inspired by the 1928 design of the building, and with the legacy of this multi-use space in mind (the building has played home to a car showroom, movie productions and a basement nightclub), Nike has thoughtfully curated and designed a modern retail destination that reflects the brand’s innovation and Paris’ history.

Heidi O’Neill, President of Consumer and Marketplace at Nike said: “When consumers step into Nike Paris, they will experience our largest, most digitally connected and immersive retail concept in the world.”

“The strength of our digital portfolio combined with product innovation and amazing physical spaces, will connect members to the community of sport and to one-of-a-kind experiences, serving them in an incredibly personal way.

“We are so excited to bring Nike Paris to the city and to the world.”