Nike has announced a $40 million commitment over the next four years to support the Black community in the US on behalf of the Nike, Jordan and Converse brands collectively.
This commitment will be focused on investing in and supporting organisations that put social justice, education and addressing racial inequality in America at the centre of their work.
“Systemic racism and the events that have unfolded across America over the past few weeks serve as an urgent reminder of the continued change needed in our society. We know Black Lives Matter.
John Donahoe, President and CEO of Nike, Inc, said: “We must educate ourselves more deeply on the issues faced by Black communities and understand the enormous suffering and senseless tragedy racial bigotry creates.”
“The Nike, Inc. family can always do more but will never stop striving to role model how a diverse company acts.
“We will continue our focus on being more representative of our consumers while doing our part in the communities we serve.”
This additional $40 million builds upon the Nike’s long history of providing support to the communities in which it operates in.
The statement went on to read: “During this past year, Nike has stepped up its own efforts and measures of accountability in the areas of diversity, inclusion and belonging to foster an inclusive environment and attract a more diverse workforce.”
Nike has also released a touching video message to fans from all backgrounds, urging them to be part of the change.