Puma Introduces Self-Lacing Training Shoe Tech

Sports Company, Puma, will be selecting tech-savvy people to beta test its most advanced technology platform for performance fit.

Puma has introduced its new state-of-the-art technology platform Fit Intelligence (Fi) that is designed to automate and finetune performance fit for Puma footwear.

The first Fi footwear style to be launched is a training shoe that is made for workouts and light running.

Puma Introduces Self-Lacing Training Shoe Tech

It employs a micromotor to power a uniquely configured cable system that “laces” the shoe, either through simply swiping on the Fi module up or down.

It comes with a smart sensing capability that learns the shape of the foot of each user and adapts the fit of the shoe to the individual.

Athletes can also monitor, adjust and finetune fit through a smartphone app.

To make things even more athlete-friendly, users can make on-the-fly adjustments with their Apple watch.

Puma Introduces Self-Lacing Training Shoe Tech

The technology was built to train smart and is designed for modern mobility.

It can handle the urban landscape and the gym making it right for the daily routine of a connected generation.

“We have created a product that speaks to the future of sport which is life in motion. It’s fast and changing all the time,” said Charles Johnson, Puma’s Global Director of Innovation.

Fit Intelligence can be deployed to a range of different sport and lifestyle products.

It follows Puma’s vision for performance products that are Adaptive Dynamic and respond to athletes and their environment.

Through Fit Intelligence, Puma has made fit intelligent and adaptive to each user.