The NHL’s 32nd franchise has revealed it will be called Seattle Kraken.
The long-awaited name, logo and colors were revealed by CEO Tod Leiweke in the bowl of Climate Pledge Arena, where the Kraken will play beginning with the 2021-22 season.
The team, led by majority owner David Bonderman, spent 18 months engaged in extensive research and considered over 215,000 fan votes and 1,200 names.
Working with fans, brand agencies, local artists, naming experts, historians, and the league office, the Kraken emerged as the clear choice.
“We know that the past few months have posed an unprecedented change in all our lives with many interesting moments,” said David Bonderman.
“Through it all, we have been on a long journey to name our team and design the logo with input from our fans, our leadership team and partners.
“We already have strong ties to hockey with Ron Francis, our general manager, Tod Leiweke, our CEO, and the backgrounds of many of our senior team and ownership group. We have listened to our community and our fans to create a brand that is the image of who we want to be as an organization.”
“The Seattle franchise has worked diligently to pick a team name, colors and logo that honor its deep roots in our game,” NHL Commissioner Gary Bettman said.
“Seattle has a long and devoted hockey history that includes the distinction of becoming the first American city to serve as home for a Stanley Cup-winning team, the 1917 Seattle Metropolitans.
“The jersey design is terrific, and I can’t wait to see NHL Players wear the unique and distinctive ‘S’ on their chests on Opening Night; it will have special meaning for Seattle hockey fans.
“I’m thrilled to welcome the Seattle Kraken into the National Hockey League.”