Wood Wood and British designer, Katharine Hamnett, come to a common ground in this collaboration.
The capsule embraces the origins of Wood Wood, which focus on a sense of timelessness and straight-forward aesthetic, featuring traditional sportswear, from cotton and mesh t-shirts to classic crewneck sweatshirts.
Katharine Hamnett is known to visualise and embrace an outspoken nature with an emphasis on ethical production.
This collection sees her printed statements bridging the passage between the sometimes restricted field of fashion and the end consumer.
Bold lettering provides a communicational function, which questions the perception of behaviour, and it sets off to carry a leading tone of voice.
As a pioneer in her field, Katharine Hamnett has embraced and practised a sustainable production since 1989.
The aspect of sustainability refers to the use of sustainable raw materials, including the support of local manufacturing. In her approach, the proud British heritage comes to intersect with the protective Buddhist concept of Right Livelihood, which seeks to eliminate harmful processes and to assure an ethical business behaviour.
All items consist of organic fabric, assuring a high comfort and durability, which are essential factors when aiming towards longevity and sustainability.
In alignment with the communicative t-shirts, all garments are labelled with the GOTS certificate.
The labelling assures that the garments are coherent with the highest standards in terms of social and environmental practices.